Planning and Strategy Essay -- Business, Planning

In any sell operation or club, supplying is a very important factor for the success of any end in that it involves the actual anticipation and organization of what needs to be make and how it should be done to reach an objective.(Retailing, pg.40) Strategic mean involves a smart set or firm to adapt its resources to the actual opportunities and possible threats of the ever-changing retail surround, and, if used properly, a good strategicalal plan can serving retailers achieve and maintain a beneficial proportion of its resources and possible opportunities to come. on that point are, in fact, four major components in proper strategic planning that could assists any retailing company in achieving their goals which are to develop a legation statement, define specific goals and/or objectives, identification and analysis, and to develop a basic strategy. (Retailing, pg.42) I aim to determine, analyze, and document how a fast-paced, up-and-coming retail establishment by the name of Citi Trends, which is a fast-growing, value-priced retailer of urban-style musical mode accessories and costume chain store for todays urban families, implements these particular strategic planning techniques into their operations management and business objectives.Citi Trends mission statement is as follows, Citi Trends is the go-to place for incredibly low-priced, real urban brands and urban-style fashion for the whole family. Youll find Rocawear, Apple Bottoms, Coogi, Dereon, Akademiks, Mecca, Baby Phat, Ed Hardy and much for up to 60% off mall prices. As of this minute, we have everyplace 480 stores in 27 states. As of May 2005 Citi Trends became a publicly traded company on the Nasdaq exchange with the symbol CTRN. Citi Trends headquarters are located in hi... ...ring that their customers gain efficient circulation through their merchandise. (Retailing, pg.498) This type of environment is ideal for Citi Trends in that it provokes customers to wish to browse, and Citi Trends has strategically placed signs to provide its customers with cues as to where each discussion section begins and ends. Citi Trends has been in the apparel retail business for over 58 days now with over 480 stores operating throughout 27 states in the unite States. They have proven that they know how to adapt resources to their opportunities and are aware of and cargo area any and all possible threats to its companys objectives. With their good strategic plan they were able to adapt to an ever changing retail environment to be able to achieve and maintain a certain balance of its resources thus positioning themselves for accelerated and profitable growth.