Clothing Or Concept :: essays research papers

IZOD Clothing or Concept any day, billions be spent on advertising with the intent of selling some product of one kind or another. Every day, even more than people come in contact with these ads and are affected by them. As the number of ads continues to rise, the percentage of those that are shoddy and manipulative overly increases. As a result, we have become more skeptical about what we see and hear, and we have begun to acquire distaste for the trade world. The IZOD Extreme Leisure clothing ad is a perfect drill of why this distaste for todays marketing industry is ascension at such a dramatic rate.The image that IZOD portrays is one of popularity, fun, waken appeal, and excitement (Extreme Leisure), and is presented in such a stylus as to mislead the reader into believing that he will assume this image by wearing IZOD clothing. This misrepresentation occurs in many ship canal within the ad. The ads picture shows a group of ph every last(predicate)ic and female frien ds all sitting around socializing, drinking beer, laughing and smiling, all with a whole-hearted carefree attitude, all while wearing IZOD clothing. In fact, they arent just socializing, solely are also playing strip poker. This is where the energise appeal comes in Hey, wear IZOD clothing and youll be in this posture toohalf naked women, beer, and more fun than you can handle. yea right. Reality check Although consciously we know this to be untrue, this concept is what the ad inscribes into the readers brain, and is what the reader walks away with - a pretty under the weather deceit.IZODs ad also promotes not only immoral acts, but a theme that is damaging to society. Firstly, it promotes immoral acts by making a connection between fun and happiness to nudity and sex appeal. By showing only partly dressed men and women in a festive environment, the ad sends the message that this is the cool thing to do. If you want to be in with the in people, this is the way to go. Have fun Thi s way of idea is the wrong message to send and is a negative side printing of this ad. Second, is the alcohol issue IZODs ad backs one of the most tempestuous ideas of our time--that beer means fun. IZOD not only illustrates this with beer drinking taking place, but also comes out and says it in plain English.