Evaluate This Case Using the Three Elements

MGMT 325 Will technology Save the Publishing Industry pg 104. phratry 16, 2012 Case Study Questions 1. Evaluate the impact of the Internet on passwordpaper and withdraw publishers using the value chain and competitive forces shams. The publishing industry has been hit hard by new market entrants and substitute products and services. Newspapers are the most strike segment of the publishing industry because of the availability of alternatives and publishers inability to protect their content. Traditional brand newspapers cant match the ease of use and immediacy of online papers.Its also much more expensive to print and distribute traditional newspapers adding to publishers overhead costs. M some(prenominal) of the traditional newspapers primary activities are expensive while those activities beginnert necessarily exist for online newspapers obtaining paper, brinytaining printing press equipment, distributing print papers, gathering old papers, collecting fees, etc. Online news sites dont have whatever of those expenses or processes to deal with. Traditional book publishers are facing similar situations from substitute products and services and new market entrants.Many brick-and-mortar bookstores have closed for two main reasons online sales and new electronic downloads to e-readers and smartphones. As with newspapers, online book sellers and e-books dont have all the overhead costs of traditional book stores and publishers nor all the processes to amount products to customers. 2. How are newspapers and book publishers changing their business models to deal with the Internet and e-book technology? Online newspapers are pursuing more online advertising dollars and partnering with Google and Yahoo to share revenue from advertising.Some news sites charge fees for newspaper content delivered to new reading devices. Another option is for news sites to charge fees for premium news and opinion. Because advertising remains a major source of revenue, the newspa pers must grow their online revenue fast enough to offset their losses from print advertising. Internet advertising ranks second only to television for ad spending. E-books have become a new beam for book content distribution. Sales are skyrocketing thanks to the popularity of Amazons Kindle e-book reader and the iPad.Publishing companies have begun investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and environ books. Textbook publishers are working on iPad versions of their offerings newspapers have apps out for the iPad and offer Kindle subscriptions to readers and major publishers are contracting with software companies to convert existing files to e-reader matched products. 3. How can newspaper and book publishers take better advantage of the Internet? What will it take for them to benefit from e-books?Explain your answer. Book publishers are on the properly track by investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and bound books. apple announced in February 2011 that it would receive a 30 percent fee for each sale of digital content exchange through its App Store. Apple also prohibited app developers from placing links to external Web sites within their apps, effectively preventing these developers from guiding their app users to product offerings that would not be subject to Apples fees.Apple also plans to prevent publishers and other content providers from receiving data about their iPad customers unless customers give permission beforehand. Publishing companies have strenuously objected, arguing that they motive this study to successfully market and advertise their products. Apple says the rule protects the privacy of iPad owners. While Apples policies may protect iPad owner privacy, they also work against publishers who need data and informatio n about products to effectively continue developing products customers want.Apples policies also put too much power in one alliances hands and prohibit the free flow of products, data, and information. Google, on the other hand, hopes to offer a more open model that allows readers to access books using any Web browser. Its advantage is that it is not tied down to any individual device. That gives an advantage to readers and to publishers who can access data and information and understand the marketplace better. The model also gives Google a much larger reach in the marketplace.And, instead of just e-reader users, Googles target audience will be the 190 jillion monthly Internet users in the United States. 4. Will technology be able to save the newspaper and book publishing industries? Explain your answer. Technology does check into the possibility of saving newspaper and book publishing industries, but only if those industries continue to change and modify their business models. N ewspapers must continue to move away from print and more toward online content, changing the way they provide customers with information. They cannot continue to rely on old methods hoping online content will go away.The same can be said in regards to book publishers. They must continue to evolve their products, taking advantage of the cost-savings that comes with digital versions of their books. They must continue to pressure those companies who want to control the channel like Apple and insist on being a central part of how content is delivered and at what price. Publishers can and should offer promotional items and events in e-books and news sites that are not possible in print versions, including interactive items like coupons, contests, and access to additional content.References Burrell, I. (n. d. ). Can Apple save the newspaper industry? Technology & Gadgets, Life & Style Belfasttelegraph. co. uk. Belfast, Northern Ireland, UK, World, News, Business, Entertainment , Belfas tTelegraph. co. uk. Retrieved September 16, 2012, from http//www. belfasttelegraph. co. uk/lifestyle/technology-gadgets/can-apple-save-the-newspaper-industry-14648806. html Kibee, J. (n. d. ). THE WORLD WIDE WEB AS AN INFORMATION RESOURCE. welcome. html. Retrieved September 16, 2012, from http//web. simmons. edu/subgenus Chen/nit/NIT96/96-151-Kibbee. tml Larson, C. (n. d. ). Online Book Publisher Advantages of Online Publishing . internet . Retrieved September 16, 2012, from http//internet. ezinemark. com/online-book-publisher-advantages-of-online-publishing-7d35fbe9e846. html Laudon, K. C. (2013). Essentials of management information systems (Global ed of 10th rev. ed. ). Harlow Pearson Education Ltd.. Turning the Page The Future of eBooks. (n. d. ). http//www. pwc. com. Retrieved September 16, 2012, from www. pwc. com/en_GX/gx/entertainment-media/pdf/eBooks-Trends-Developments. pdf