Promotion in Marketing Research Paper Example | Topics and Well Written Essays - 1250 words

Promotion in Marketing - Research Paper Example The research paper "Promotion in Marketing" talks about the promotion strategy, advertisement, promotion mix (TV advertisement, direct selling, sales promotion and publicity) for Wal-Mart. This paper also discusses the Wal-Mart’s social marketing and promotion strategy for Nordstrom. Wal-Mart seeks to attract the middle and low-income group people. The brand sells itself towards consumer as much inexpensive compared to other brands. In advertising, the key message of Wal-Mart is â€Å"We have lower prices than anyone else†. To promote the brand the company puts a high-velocity product in a high visibility area in every division. It develops a perception that since the first product is inexpensive, the other products will be inexpensive as well. Wal-Mart focuses on advertisement through the website and in-store TV Network. The in-store network displays a continuous stream of product advertisement. Wal-Mart TV has almost 130 million observers which make it the fifth biggest television broadcasting network in America. The network of Wal-Mart can be found in almost 2600 sites. The advertisers pay 137,000 USD– 292,000 USD to place a single business advertisement. The expense of advertising is based on the length and total stores where the advertisement w ill be displayed. Wal-Mart seeks to fit the broadcasting more distinctively according to the field of store depending on regional preferences and conditions. The TV network of Wal-Mart is very sophisticated and an internet oriented system.